Own positioning and launches for new features at a B2B software company in Utrecht.

A B2B software company in Utrecht is hiring a product marketing manager. You make sure new features land with the right customers and get used. What you will do: - Develop messaging and positioning for the most important customer segments - Research what customers need and how they decide, and share the findings across the company - Define the value of new features for users and run launches that drive awareness and adoption - Create content for positioning, launches and customer engagement - Support go-to-market work with Product, Sales and Customer Success - Keep product documentation up to date, inside and outside the company What you bring: - At least 3 years of product marketing experience owning positioning, messaging and go-to-market, preferably in B2B SaaS - Launches you can point to, with results on adoption or revenue - Clear writing without jargon - Comfort using product usage data to judge whether a launch worked - Experience with monetised add-ons, events, media or product-led growth is a plus What you get: - Competitive salary based on experience, 8% holiday pay and a bonus of up to a 13th month - 25 holiday days and a paid sabbatical after 5 years - Pension and an annual training budget - Flexible working from home

Location	Utrecht, Netherlands
Job type	Permanent
Industry	IT
Posted	3h ago

Product Marketing Manager